Category Archives: Blogging

The Mom 2.0 Summit – 5 Reasons Why I’m Jazzed

Wow.  I'm really thrilled to have been invited to speak at the Mom 2.0 Summit this year, coming up later this week,  April 14-16.  This is one of the most innovative social media conferences around, where moms, bloggers, authors and even dads (!) can talk shop with social media influencers, industry leaders and leading brands to share best practices. I'm really looking forward to discussing ways to create smarter web-based marketing, and discovering new social media tools that help engage audiences  and build relationships (aside from Zenergo of course!).

Our session is entitled “Connected or Disconnected:  How Social Networking is Affecting Our Relationships.”  Not a light topic, but a subject as a mom and also a social media professional/entreprenuer, that I feel very strongly about.  I’m delighted to be sharing the stage with two amazing women mom bloggers deeply involved in social media, Kristen Howerton (www.rageagainsttheminivan.com) and Cecily Kellogg (www.uppercasewoman.com).  Check out their blogs.

What’s great about this trio is that we come from very different backgrounds and aspects of social media, so it ought to be a thoughtful and lively discussion! If you’re lucky enough to be attending, make sure to stop by our session on Friday afternoon at 1:15pm.

Even more exciting for me, I’ll be stepping outside of my home office for a few days and experiencing some cool things like:

  • Mingling with some really talented, clever, witty, engaging, fun, people who happen to be moms, dads, writers and bloggers immersed in social media.
  • Aside from our panel discussion, there are many, many other valuable and educational sessions that I’m looking forward to attending.
  • I’m running in the New Balance 5K run on Saturday morning to promote Zenergo and I’ll be sporting my new Zenergo running t-shirt and hat!
  • It’s in New Orleans.  78 degree weather. Awesome food and jazz. Enough said.
  • Oh yeah, the conference is at the Ritz. Moms don’t mess around :).

Cyndy Sandor, Co-founder, Zenergo

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10 Blogging Tips for Beginners and Experts

By JOE PULIZZI

[Republished with permission from Junta42 Content Marketing]

Just presented 20 Actionable Techniques to Enhance Your Blog’s Content at the Blogging Success Summit, an amazing series of virtual presentations put on by Social Media Examiner.

During the presentation, I shared these 10 blogging tips for beginners and experts alike that I believe are imperative for all content marketers  Here they are.

1. Use Killer Titles

Your blog title is like the cover of a magazine.  There is one purpose for a magazine cover…to get you to open the magazine.  The same holds true for a blog post.  The greatest blog post in the world might not be read unless you have a compelling title.

In an analysis of my top content marketing posts for 2010, we found that the most popular/most effective posts had some kind of number in it (i.e., 10 Most Popular Posts for 2010).  Even better was putting two numbers.  Controversial is also good.

Headline Tips

  • Think about the Problem (see #2 below)
  • Focus on important keywords for your business (Google External Search Tool)
  • Numbers Rule
  • Be VERY Specific. Instead of this  —

Ways to Increase Your Stock Return

Do this  —

10 Ways to Make More Money with Small-Cap Stocks


2. Focus on the Problem

This is where you always should start.  What are the pain points of your target reader?  What keeps them up at night?

Here’s a great example by Jay Baer where he starts the post by focusing on the problem…in this case, that customer service is a nightmare today because of social media (or can be).

Snapshot of a Sample Post

Start Your Blog by Focusing on the Problem or Pain Point

If your blog focuses 100% of the time on what keeps your customers and prospects up at night, you will most likely be successful.

3. Less is More

Blogs are best when they are shorter, instructive and to the point.  Only on a rare occasion is there a need to ramble on about an issue.

Short Tips

  • Short sentences
  • Bullets
  • Short paragraphs
  • Get rid of unnecessary words
  • Edit, Edit, Edit

One of my most popular posts, A blog is like a miniskirt, was only 23 words.

If your blog draft ends with 500 words, try to edit it down to 350.  That cuts out the clutter.

4. Think First about the Call to Action

Each blog post should have some sort of call to action.  Debbie Weil provides a great list including:

  • Download our white paper
  • Join us on Twitter, Facebook, LinkedIn, YouTube, etc.
  • Ask us a question
  • Download our e-book
  • Sign up for our free webinar
  • Request our toolkit
  • Sign up for our e-newsletter
  • Request a demo

Remember, 80% of your blog traffic will probably never come back.  Show your readers additional, relevant content offers, like a valuable, niche enewsletter so you can continue to communicate with them.  Getting opt-in email names should be one of your top blogging goals (grow the database).

5. Think “Content Packages” 

This book started with a series of blog posts.

Get Content Get Customers started as a series of blog posts.  The Content Marketing Playbook began as a series of blog posts.

Continually think about how you can take blog posts and repackage into something more substantial.  Planning for this ahead of time makes all the difference.

One blogging idea could be 10 pieces of content.  Think about that for a second.

6. Spread the Love – Guest Blogging

  1. Target the top 15 blogs in your industry and offer to do relevant guest posts on their blogs.
  2. Never turn down an opportunity for a guest post.

I’ve done guest blogs for more than 100 blogs (including this one on Zenergo) and it has been one of the most important keys to building our social media and search engine presence.

7.  Promote Key Influencers with Lists

Everyone loves lists, especially the people on the list.  The Junta42 Top 42 Content Marketing blogs, now in its 10th installment, rates the top bloggers and influencers in the industry.  More than half of the top 42 place our widget (with the link) on their site.  Talk about SEO and branding love!

  1. Create a niche list
  2. Be sure it’s easily sharable (including a widget)
  3. Do a blog post about the list
  4. Let the winners AND losers know
  5. Do a press release about the list.
  6. Repeat, repeat, repeat

8. Measure, Measure, Measure

Here are 21 blog metrics that you can measure as part of your blog.  Choose the ones that make the most sense with your overall content marketing and blogging goals.  Make sure you and your team know what the goal of the blog is and that everyone sees the statistics.

  • Track lead conversions, and what type of content led to the conversions.
  • Track the most read, most engaged in content and do more of that.
  • Track the referral sources that perform the best.  Find more of those types of referral sources.

9. Influencer Q&A’s

Most industry heavy hitters will do a podcast interview or Q&A if you ask.  They will probably also share it with their network when it’s finished. Here’s an example of a Q&A with David Meerman Scott.

10. Outsource

More than 50% of companies of all sizes outsource their content marketing. 

Most businesses outsource a portion of their content marketing.

Find a great writer to help you.

Find a content agency or content team to take your blogging/strategy to the next level.

Some companies have a difficult time telling engaging stories.  Enlist help.  It’s available.

What to do next?

  • Be sure you are blogging on a niche topic where you can be the leading expert in the world.  If not, you may be targeting too wide a topic.
  • Then do the 10 recommendations above.

Good Luck!

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About Joe

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of Junta42 and the Content Marketing Institute. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers. This post copyright 2011 by Joe Pulizzi.

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Oh, and one more thing! ZENERGO.com!

If you’re a social social-media enthusiast, join Zenergo.com and fill out the “Blogging/Social Media” Activity! Find others who share your passion, join Groups for mutual support or to stay up on your favorite blogging topics — join or create related Events. It’s fast and free! Here’s an example of the Activity Profile.